ARCHIVED NEWSLETTER

Huxtra! September 2005

September 6, 2005

In this edition

- September Speaker: Rebecca Paul
- Non-Profit Seminar
- Journalism Award Honors AdFedder
- Survivor Challenge
- Silver Medal Nominees
- Calling All Creatives
- Dirt
- Gigs

That’s One Hot Ticket!
Reserve yours today for the September luncheon where Rebecca Paul, CEO and President of the Tennessee Education Lottery, will spill it about lottery life. With 20 years of lottery experience, this lucky lady knows a thing or two about beating the odds. Starting out in local TV news and promotions, Rebecca helped create lottery successes in Illinois, Florida, and Georgia and raised billions of dollars for education. She also worked with lotteries in the U.S. and abroad as a consultant before heading to Tennessee.

A former President of the International Lottery Association, Rebecca has served as Vice Chairman of the Public Sector Gaming Study Commission and President of the North American Association of State and Provincial Lotteries. She was awarded the Peter O’Connell Lifetime Achievement Award by the Public Gaming Research Institute along with the Robert Todd Duncan Alumni Achievement Award from Butler University. In 1994, she was selected as Entrepreneur of the Year by the Stanford Graduate School of Business Alumni Association.

Reserve your seat today before it sells out.
adfed1@memphisadfed.org

Are You The Ultimate Survivor?
Play the Survivor Memphis Membership Challenge and find out. One lucky winner will receive a free cruise for two. It’s easy. All you have to do is recruit a new member to qualify for the contest. Every time you recruit another member, you receive immunity from a challenge. New members and sponsors will compete against each other for the grand prize—a cruise for two.

All new members must join and pay their dues by April 16, 2006. Challenges will occur at the April and May 2006 luncheon meetings. The Ultimate Survivor will be determined in June 2006 at the Survivor Finale Party.

Non-Profit Seminar Targets Fundraising
This year, the annual AdFed Non-Profit Seminar will focus on smart ways to pick up some dough. Hitting the Target: Strategic Communication in Fundraising will happen Friday, October 14 at the Community Foundation from 8:30 to 4. For a mere $80—free lunch included—attendees can listen to local ad and marketing execs, see samples from local non-profits, and find out all the latest on capital campaigns, internet marketing, transparency, list maintenance, and more. Speakers and topics include:

• Douglas Breeckner, Graphic Systems Digital Printing on Personalizing Your Communications
• Sally Stephens, Chi Omega Foundation Capital Campaigns on Organizing For Major Gifts and Major Growth
• Lane McKinney, ALSAC/St. Jude Children's Research Hospital on Direct Marketing and Postal Rate Increases plus the
story on their 2004 ECHO award-winning direct mail piece
• Mark Wender, Lunar Productions on Delivering Effective Video Communications: What Touches A Donor
• Christine Di Stadio, New York Times Broadcast Group on The 3R's of e-Mail Marketing Optimization: Retention
Relationships – Recruitment
• Dave Skorupa, United Way of the Mid-South on The Importance of Transparency
• Trace Hallowell, Tactical Magic on The Basics of Branding
• Layla Wallgren, MIFA on Maintaining an Effective List
• Joe Williams, Time Warner Cable on Publicizing Your Special Event
• Ross Miller, The Pursuant Group on 7 Best Practices to Using eSolicitations for Donor Acquisition Register early! After October 7, the price goes up to $90. For more info on the non-profit seminar, call Kathy Kelley at 523-2828 or email her at kkelley@midsouth.rr.com .

Give ‘Em A Silver Medal
It’s time again to nominate those worthy AdFed folks who do more and have done more for oh-so-many years. It takes a rather spectacular person to take this one home. Somebody with an entire career of oustanding accomplishments in advertising. So get your short list ready. The deadline for noms draws nigh.

- Here are the things to focus on:
- Contributions to company
- Creative ability
- Contributions to the general advancement of advertising
- Contributions to the community

Need more? Talk to Donna Smith adfed1@memphisadfed.org

High Praise For Dr. Al Westland
Dr. Al Westland, retired professor of journalism at The University of Memphis and longtime Memphis Advertising Federation member, has been selected as the 2005 recipient of the Herbert L. Williams Award presented by the U of M Journalism Alumni Club. The Williams award is presented in recognition of outstanding contributions to the journalism department.

The award will be presented to Dr. Westland at a banquet on Thursday, October 13, at The Racquet Club. Cash bar opens at 6 p.m. with dinner at 7 p.m. Tickets are $40 per person. Contact Paul Jewell (529-2219 or jewell@commercialappeal.com for reservations.

Calling All Creatives
Lo and behold… opportunity awaits. Wait, you say, surely this is a ploy. Isn’t a promise of opportunity merely a euphemism for work? A dirty ruse to lure me into something evil and awful? You’re darn tootin’, it is!

Luckily, the evil and awful part ain’t so bad. If you’re still reading, and thinking “wow, this is crap, I can do loads better” then you just may be the lunatic we’re looking for. (See, Billy Joel lyrics. Christ, can’t you see how desperate this situation is?) Yes, that’s right. Huxtra needs you. Huxtra wants you. Huxtra loves you (yes, we’re edging toward Cheap Trick, but not quite). Wanna write a column? Wanna review music? Or movies? Or creamed corn can designs? Wanna wax philosophical about the joys of staplers? Or matching bed linens?

Here it is, folks. Your chance to share your thoughts with the readers of Huxtra. Holla back at us if ya wanna.
kelley@creativeinferno.com

Dirt
Running Pony runs away with a 2005 Clarion Award for its production of “Smart Medicine” that airs on WKNO-TV for Baptist Memorial Health… Perdue Creative takes home a Telly for “See the Future” a promotional video for International Paper… Plus, Perdue writer/strategist Suzanna Phelps-Fredette gets a big thumbs-up, receiving a 2005 Vendor of the Year award from the American Heart Association for her invaluable contributions as a health writer and Web strategist for the past 10 years…

Serve up your scoop du jour

Gigs

Public Relations Writer and Strategist
FNC, Inc.

Overview
This is a new position at FNC, Inc. The individual selected will have the exciting opportunity to create their career path. We seek a live-wire PR specialist who believes that the experience gained under a fast-paced environment will be personally and professionally enriching. In return, we offer, the unfettered ability to work shoulder-to-shoulder with the highest levels in the company. This position will report to the Director of Marketing.

Description
The right candidate will lead the development of strategy and deliverables to support and enhance the company’s public image and public relations efforts, as well as composing and editing marketing copy and corporate communications.

Translate marketing strategy into promotional and public relations concepts.
Write copy for PR and marketing projects.
Perform research to ensure proper reference support.
Write copy for assigned products/projects and develops language that is original and in concert with the growing brand vision, and synergistic with art/graphic elements.
Develop multiple concepts/campaigns for assigned products/projects in partnership with marketing team.
Defend strengths of existing concepts while remaining open to alternative and further explorations that may be deemed effective or appropriate.
Explore/develop/produce innovative ideas appropriate to the brand and public relations strategy.
Solve creative problems within areas of direct responsibility.
Coordinate with the rest of the company in identifying and obtaining information needed to carry out assignments.
Organize creative materials to ensure their smooth transition to other departments.
Perform basic proofing/editing on copy, paying strict attention to details of copy/art agreement.
Develops and maintains a comprehensive list of press, media, and community communication mediums; writes, produces, and distributes press kits, feature stories, calendar listings, public service announcements (psas), and other items for all sponsored events.
Conducts media relations efforts; establishes and maintains contacts with key media personnel; develops and implements press conferences, photo sessions, and press/media events.
Assists in the development of and manages production and delivery of publications, including season brochures, flyers, posters, direct mail promotions, calendars, and other marketing support materials; writes, designs, and produces materials as required.
Assists in the development and implementation of a variety of special events and promotional activities.
Assists with sales and market analysis of public relations programs.
Performs miscellaneous job-related duties as assigned.

Knowledge, Skills, and Abilities Required

Knowledge of public relations, communication principles, media, direct mail, and marketing techniques.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Knowledge of publishing procedures and requirements, including desktop publishing.
Ability to plan, organize, and coordinate media activities and promotional events.
Ability to harness creative, conceptual, and critical thinking skills.
Ability to create,compose, and edit written materials.

Qualifications

Must have excellent writing skills.
3-5 years experience in professional communications
Must be a self-starter and a team player

Requirements for Advancement

Demonstrate superior media relations and writing skills
Show a broad understanding of the media, particularly as it relates to his/her area of specialty
Be viewed as a valuable marketing partner by clients
Demonstrate a clear understanding of clients’ communications goals, business and industry
Demonstrate superior project management skills
Demonstrate staff supervisory skills
Demonstrate desire/initiative for promotion

About FNC Inc.
Headquartered in Oxford, Mississippi, FNC is the pioneer in real estate collateral information technology. FNC’s Collateral Management System (CMS) streamlines mortgage operations through online settlement services procurement and pre- and post-funding risk review – improving security, communication, market intelligence and analysis. Financial institutions and service providers alike rely on FNC’s CMS to reduce costs and provide better service and value to customers. FNC is the collateral information infrastructure company that speeds loan decisions by converting paper to data to knowledge. Visit FNC’s Web site at www.fncinc.com

For information, contact:
Bill Caldwell
FNC, Inc.
Phone 662/236-2020 x246
bcaldwell@fncinc.com

Luncheon meetings (at The Holiday Inn at The University of Memphis, 11:30a): 9/22 • Board meetings (at The Holiday Inn at The University of Memphis, 5:00p): 10/11

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Newsletter credits: Chairman, Writer, Editor: Kelley Milligan, inferno • Executive Director: Donna Smith • MAF President: Jennifer Hankinson • First Vice President: Hallie Conaway • 2nd Vice President: James Atkinson • 3rd Vice President:: Maury Tower • 2004-2005 Board: Melissa Alexander • Bevin Baddorf • Jennifer Burgess • Kathy Chappell • Susan Ewing • Kathy Kelley • David Maddox • Lisa Stanley McIndoo • Kelley Milligan • Lisa Minor • Terry Wood • Past Presidents: Joe Lackie • Mickey Woodham • Sam Goff • Student Advisor: Ron Spielberger • MAF offices: 690 S. Perkins, PO Box 11869, Memphis TN 38111-0869 • 901-767-6374 • Fax 901-767-6375 • adfed1@memphisadfed.org • www.memphisadfed.org • AAF home: www.aaf.org • 7th District home: www.7thaaf.com